Cookie Policy

Welcome to the Under Blue online store. Thank you for visiting, we are at your disposal for any clarification.

We want to inform you that, as required by the General Data Protection Regulation (GDPR), our website uses cookies to improve your user experience and navigation of our online store.

What are cookies and how do we use them?

Cookies are small text files stored on your device whenever you visit our website. They are essential to make your browsing more efficient, personalizing content according to your interests.
At Under Blue, we use the following cookies:

Technical Cookies

  • Enhance your Experience: We better understand your preferences, ensuring you find what you are looking for more quickly and effectively.
  • Performance Analysis: We store data to evaluate website performance and identify areas for improvement.

Personalization Cookies

  • Personalized Offers: We use cookies to present promotions and products aligned with your interests.

Analytics and Performance Cookies

  • Analytics cookies serve to understand how users interact with pages and websites, as well as their main profile characteristics.
  • We use these cookies to obtain the origin of your visit, the type of device used, the main pages visited, financial conversions, real-time viewing and monitoring of your visit to the online store in order to provide the best service and support during your visit.

Advertising Cookies

The cookies used for collaboration with entities external to the brand are sourced from and provided by the brand's following advertising partners:

  • – Meta Platforms, Inc
  • – Google LLC (Alphabet Inc.)
  • – Tidio Poland sp. z o.o.
  • – Faire, INC

Facebook (Facebook Pixel)

Facebook uses cookies to collect information about people who use its products, as well as those who interact with the ads, websites, and applications of its advertisers and companies that use Facebook products.

For more information, please consult Facebook's cookie policy at https://www.facebook.com/policies/cookies/

Google (Services: DoubleClick, Google Ad Manager, GoogleAds, YouTube, DSID, Test_Cookie, IDE)

Google uses cookies to make advertising more appealing to users and more valuable to publishers and advertisers. These cookies are typically used to select advertising based on what is relevant to a user, improve reports on campaign performance, and to prevent showing ads already seen by the user.

Google uses cookies such as NID and SID to help personalize ads on Google services, such as Google Search. For example, Google uses these cookies to remember your most recent searches, your previous interactions with an advertiser's ads or search results, and your visits to an advertiser's website. This helps Google to show personalized ads.

Google also uses cookies for advertising on external websites. One of the main advertising cookies on non-Google sites is IDE and is stored in browsers under the doubleclick.net domain. Another is stored on google.com and is called ANID. Google uses other cookies with names like DSID, FLC, AID, TAID, and exchange_uid. Other Google tools, such as YouTube, may also use these cookies to show you more relevant ads.

Sometimes, advertising cookies may be placed on the domain of the website the user is visiting (for example, cookies called _gads or _gac). Unlike cookies that are placed on Google's own domains, these cookies cannot be read by Google when the user is on a different website from where they were placed. These cookies aim to measure interactions with ads on that domain and prevent the same ads from being shown too frequently.

Google also uses conversion cookies (for example, cookies called _gcl), whose main purpose is to help advertisers determine how often people who click on their ads end up taking an action on their website (for example, making a purchase). These cookies allow Google and the advertiser to verify if the user clicked on the ad and then visited the advertiser's website. Conversion cookies are not used by Google for personalized advertising targeting and only persist for a limited period. Some cookies may be used to measure conversions. For example, cookies from Google Marketing Platform and Google Analytics may also be used for this purpose.

Google also uses cookies called AID, DSID, and TAID to link user activity across multiple devices, if the user has already logged into their Google account on other devices. Google does this to coordinate the ads the user sees across all devices and measure conversions.

Google Ad Manager also uses TEST_COOKIE under the DoubleClick domain, Google's platform for real-time ad bidding. Google Ad Manager may also use the ID cookie, for functional or advertising purposes, also under the DoubleClick domain.

The “DSID” cookie is used to identify users who log in to websites not belonging to the Google network. It also alerts to the need to accept or reject ad personalization. It has a validity of 2 weeks. Objective: marketing/tracking. Function: save user preferences.

The “Test_Cookie” cookie is implemented by doubleclick.net. It serves to determine if the user's browser allows the use of cookies. It has a validity of 15 minutes. Objective: Advertising.

The “IDE” cookie is used to display Google ads on websites that do not belong to the Google network (provided users have accepted ad personalization). It has a validity of 13 months in the European Economic Area, Switzerland, and the United Kingdom, and 24 months in other countries. It is used by Google Double Click to record and report user actions after they view or click on advertisements. Its objective is to measure the effectiveness of an ad and present personalized ads.

Managing the cookies you authorize

During your visit to the Under Blue online store, you are asked to accept or reject the cookies that the website uses.

The first time you enter the website, and periodically, a banner will be presented through which you can:

a) Accept all cookies and continue browsing (Accept and continue option);

b) Manage preferences, selecting the types of cookies or the cookies you authorize individually (Manage Preferences option and, after selecting the cookies, the Confirm my choices option);

c) Manage preferences, confirming only the acceptance of cookies strictly necessary for the functioning of the website, which include anonymized analytical cookies.

Whenever you wish to change the cookies you authorize, you must delete your private data related to the Under Blue online store to update according to your desired data.

In addition, browsers allow the user to accept, reject, or delete cookies at any time, by configuring the appropriate settings in their browser program. You can configure cookies in your browser's Options or Preferences menu.

Note that by disabling cookies you lose the automatic filling of some data, such as login details. In addition, it may prevent some online services from functioning correctly, affecting website navigation.

If you require detailed clarification, please send an email to dpo@underblue.net.